Privacy Policy
Last updated: September 2026
EcoNova Textiles Limited (“EcoNova”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, make an enquiry, request samples or quotations, or otherwise do business with us.
1. Who we are
EcoNova Textiles Limited is a UK-based textile sourcing and supply company providing access to textile manufacturing for customers across the retail, hospitality, healthcare and home textile sectors.
For the purposes of UK data protection law, EcoNova Textiles Limited is the data controller of personal information covered by this Privacy Policy.
You can contact us regarding privacy matters at:
EcoNova Textiles Limited
Email: contact@econovatextiles.com
Website: econovatextiles.com
2. Information we may collect
Depending on how you interact with us, we may collect:
· your name, job title and organisation;
· business email address, telephone number and other contact details;
· information contained in enquiries, correspondence and communications with us;
· product requirements, quotation requests, sample requests and order information;
· billing, delivery and business transaction information;
· information you provide at meetings, exhibitions, trade events or through our website;
· business contact information obtained from publicly available professional or corporate sources; and
· technical information relating to your use of our website, such as IP address, browser information and cookie data where applicable.
We generally deal with organisations and their representatives and do not intentionally collect special category personal data unless there is a specific and lawful reason to do so.
3. How we obtain your information
We may obtain personal information directly from you when you contact us, submit an enquiry, request a quotation or sample, communicate with our team, meet us at an event or enter into a business relationship with us.
We may also obtain professional contact information from other legitimate sources, including referrals, corporate websites, professional networking platforms, trade directories and other publicly available business sources.
Where personal information is obtained from another source, we handle it in accordance with applicable data protection law. The ICO requires organisations obtaining personal information indirectly to provide appropriate privacy information, generally within one month, subject to applicable exceptions.
4. How we use your information
We may use personal information to:
· respond to enquiries and communicate with you;
· prepare quotations and proposals;
· arrange samples and product development;
· process and administer orders;
· coordinate production, quality, logistics and delivery;
· manage customer, supplier and business relationships;
· maintain appropriate business and financial records;
· comply with legal, regulatory, tax and accounting obligations;
· improve our website, products and services;
· protect our business and systems against fraud, misuse or security threats; and
· communicate relevant information about our products and services to existing and prospective business customers where permitted by law.
We will not use personal information for purposes that are incompatible with those for which it was collected unless permitted or required by law.
5. Our lawful bases
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where we are required to process information to comply with applicable law.
Legitimate interests – where processing is reasonably necessary for our legitimate business interests, including responding to business enquiries, developing and managing customer and supplier relationships, maintaining business records, protecting our business and, where appropriate, B2B business development and marketing.
Where we rely on legitimate interests, we consider those interests against the rights and interests of the individuals concerned.
Consent – where consent is the appropriate lawful basis. Where processing relies on consent, you may withdraw that consent at any time.
The ICO requires a privacy notice to identify the purposes and applicable lawful bases for processing and, where legitimate interests are relied upon, to explain those interests.
6. Business-to-business marketing
As a B2B business, we may contact relevant individuals at organisations that we reasonably believe may have an interest in our textile products or services.
Business contact information may have been provided directly to us or obtained from legitimate business sources, including corporate websites, professional networking platforms, trade directories, referrals and industry events.
Where personal information is used for direct marketing, we comply with applicable UK data protection and electronic communications requirements.
You can ask us at any time to stop using your personal information for direct marketing by contacting contact@econovatextiles.com or by using any unsubscribe facility included in our communications.
The ICO confirms that identifiable business contact details remain personal data and that individuals have a right to object to their personal information being used for direct marketing.
7. Sharing your information
We may share personal information where reasonably necessary with:
· manufacturing and supply-chain partners;
· logistics, freight and delivery providers;
· IT, website, communications and cloud service providers;
· professional advisers, including accountants, lawyers and insurers;
· payment and banking service providers;
· regulatory, governmental or law-enforcement authorities where required by law; and
· other service providers acting on our behalf.
We only disclose information necessary for the relevant purpose and expect organisations processing personal information on our behalf to protect it appropriately.
We do not sell personal information.
8. International transfers
Our business operates with international manufacturing and supply-chain partners. This may mean that, where necessary for an enquiry, quotation, sample, production or order, limited business contact or transaction information is shared with organisations outside the UK.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements and that appropriate safeguards are used where required.
9. How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, contractual and regulatory requirements.
Retention periods may vary depending on the nature of the information and our relationship with you. Information that is no longer required will be securely deleted, anonymised or otherwise disposed of as appropriate.
The ICO specifically identifies retention periods, or the criteria used to determine them, as information that should be covered by privacy information.
10. Keeping your information secure
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is restricted to those who reasonably require it for legitimate business purposes.
11. Cookies and website analytics
Our website may use cookies and similar technologies that are necessary for the operation of the website or that help us understand how visitors use it.
Where cookies or similar technologies require consent under applicable law, they will not be used until the appropriate consent has been obtained.
Further information about the cookies used on our website should be provided in our Cookie Policy and through our website's cookie settings.
The ICO states that website visitors need to be informed about cookies and that non-essential cookies generally require the user's agreement before they are used.
12. Your data protection rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
· request access to your personal information;
· request correction of inaccurate or incomplete information;
· request deletion of your information in certain circumstances;
· request restriction of processing;
· object to certain processing, including direct marketing;
· request transfer of your information where applicable; and
· withdraw consent where processing is based on consent.
Not all rights apply in every circumstance.
To exercise a data protection right, please contact us at contact@econovatextiles.com.
13. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator. Information Commissioner's Office
14. Third-party websites
Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices of third-party websites, and we recommend reviewing their privacy information before providing personal information.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business activities, website, legal requirements or the way we process personal information.
The latest version will be published on this website with the date it was last updated.